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The DATco team has an approach that is data and automated oriented in Performance Marketing and a dynamic and interaction-oriented approach from a creative point of view. While aiming at an accurate measurement of data, choosing the right bidding strategies and creating detailed insights with statistical data analysis methods on the data-driven side; on the automation side, it provides a perspective on accelerating and enriching marketing processes by using technologies such as scripts and API technologies. In addition to effective data-driven campaign management and automated problem-solving capabilities, the DATco agency also focuses on creative solutions to enhance interaction. It performs landing page optimizations and A / B testing applications to improve the performance of campaign landing pages.
Performance marketing is a marketing strategy that covers all of the advertising works carried out on digital channels. It is a marketing method in which the strategies can be determined dynamically since it enables much more detailed measurement than traditional marketing methods. Performance marketing has different purchasing options like cost-per-click (CPC), 1000 cost-per-mille (CPM), and so on. This also allows the choice of models for different marketing strategies.
In digital, performance marketing covers all areas suitable for advertising through digital marketing channels. While these are led by ads published in search results pages of search engines, web sites within visual ad networks, social networks such as Youtube and Facebook are also among the areas where internet users can be reached in performance marketing. Performance marketing is run based on campaigns over digital marketing tools such as Google Ads, Yandex Direct, Facebook Ads, LinkedIn Ads, and their performances are also tracked through these tools. Special campaign offers and costing strategies are included in each digital marketing tool specific to them, as well as machine learning-based bidding strategies, creation of customized audiences, and targeting of specific audiences. Performance Marketing, which includes CPC (Cost Per Click), simplifies real-time ROI (Return on Investment) measurement.