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SEO and Digital Marketing Blog

Everything about SEO tips, strategies, algorithms and Google SEO techniques is hidden in the content in this category.

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  • in E-Commerce SEO, Technical SEO, WordPress SEO

    How to Implement International SEO?

    How to Implement International SEO? International SEO has turned into a very important investment where even small businesses make big gains when done properly. The good news is that by doing a little research on Google, you can access hundreds of sources written on the subject. The bad news is that most of these sources...
  • in Technical SEO

    Do You Really Know Your Target Audience?

    Do You Really Know Your Target Audience? Applying to our instinctive feelings when defining the target audience is a trap that we all fall into. Those who claim to be experts in this business may be making the most misleading in most cases. Forget everything you think you know about your target audience! Put yourself...

Technical SEO

Ideas for Seo Techniques

Giving the most accurate result to users in the shortest time is the most important factor for Google. With the development of technology, it updates itself to deliver the right results to its users on Google. For example; In 2015, we saw the artificial intelligence algorithm. In order to be on the rise in Google, attention should be paid to mobile compatibility, site speed, quality content and visit-oriented work. Recently, social media has also gained importance for Seo. To avoid being affected by updates, Google should create sites for visitors, not sites for search engines.

Google used to have an algorithm like Pagerank. Therefore, linking was very important. Google would not look where the link you received on your site. The important thing was how many links you got. However, today, this linking structure has changed and has been replaced by the User Experience. While your site is under construction, you should plan by predicting the behavior of users. By identifying all the questions visitors are looking for, they should find ways to keep them on your site, providing answers unintentionally. If you want to come to the top in search engines and be permanent; you should optimize your website on user experience. The importance of linking has not decreased yet, only the importance of quality linking has increased.

Linking, which is at the beginning of the off-site seo work, is still active. Avoid getting links from irrelevant sites and stay away from spam links. Don't overload keywords, and target long-tail words. You should pay attention to your trust flow in Majestic, url and domain rating scores in Ahrefs. Report spam links, google links and disavow tool.

With the increase in mobile usage, there has been an increase in local search results. Certain search results are observed to vary by region, so local searches should definitely be given importance in Seo techniques. Another issue I would like to mention is that local searches include many new sectors day by day. For this reason, it should be paid attention that your sectoral seo works can run through local searches.

In-Site Optimization

Make sure to apply on-site optimization, one of the most important techniques of Seo, to your site. Identify the shortcomings on your site and fix them as soon as possible. Developing artificial intelligence has a great impact on search results, therefore; The importance of coding is increasing.

Creative and Original Content

Creative and original content; it does not mean that the content is nowhere. Original content; are articles that connect the visitor to the article, attract attention and provide information. Therefore, you should always provide real and quality information to your visitors.

The Importance of Social Media

Now, we live in the age of social media and pay attention to social media on Google. You should use social media actively for your company; If you can, you should definitely get help from social media experts or social media agencies. With the posts you make on social media, you can attract visitors to your site and enable them to spend a long time on your site.

Remember Site Security

Security on the site is also very important. You should definitely close the gaps on your site. Without your knowledge, malicious code may be left on your site by others. Therefore, you should constantly check the security of your site.

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