What Does the Digital Marketing Manager Do?
Today, we will get to know more about digital marketing, one of the greatest professions of our time. What does a digital marketing manager do? What are the skills it should have? Also, what is the difference between a digital marketing manager and an SEO manager?
From SEO to Digital Marketing
Although the concept of digital marketing is relatively new, the components that make up digital marketing have been in our lives for a long time. Marketers, SEO experts and industry experts have realized that more has been needed for the internet marketing strategy in the past 5 years. Therefore, the term “digital marketing” started to attract more attention. As in every profession group, a manager is needed in this profession group.
I have been working as a Digital Marketing Manager in the past few years. What I try to explain in this content is the role of the digital marketing manager in today’s online world, what he does and what is the difference between an SEO manager or an expert.
What’s the Difference Between an SEO Manager and Digital Marketing Manager?
SEO: Search Engine Optimization. Experts or administrators working in this industry are people who ensure how to optimize your pages for Search Engines, create references (backlink sources) from other websites, and do the necessary work to bring more organic traffic to your website by Google. In fact, it would be wrong to limit it to this definition, but I wanted to explain it briefly and clearly.
The digital marketing manager is the person who does more than the SEO manager and manages more channels. You will see this when you continue reading the content. Some of the channels: Social Media, Content Marketing, E-Mail Marketing, Mobile Marketing, SEO, SEM, Affiliate Marketing.
The difference between an SEO and a digital marketing manager: The Digital Marketing Manager is the person who needs to have a wider skill and knowledge, and that he should be able to design and execute a more complete and comprehensive digital marketing strategy beyond the SEO manager.
What Does the Digital Marketing Manager Do?
So what does a digital marketing manager do except an SEO manager? Digital Marketing consists of a number of components, and this manager is responsible for supervising specialists working on his team or performing different tasks on his own.
Let’s examine what these components are in more detail:
Content Marketing: Content in the digital world. (text, image, video, audio, etc.) You can’t do anything online without content.
The question is what kind of content you need. Who will produce the content, which titles to use, the length of the content, etc. The answer to these problems is the content marketing manager, if there is no content marketing manager, then it is the duty of the digital marketing manager.
Social Media Marketing: Social Media is a great tool and a great way to promote your online store or business. How will you decide which social networks to use, how to set your goals and what kind of content will you post? These are the questions that the digital marketing manager, social media manager or social media experts should answer.
Email Marketing: Email marketing does not have a dedicated manager unless you use email, other than sending newsletters and subscription offers. It is the job of the digital marketing manager to design the e-mail marketing strategy in line with the overall marketing strategy.
Mobile Marketing: Mobile is no longer an option, so every business online should have a mobile marketing strategy. This may be related to providing users with a mobile-friendly website or developing mobile applications for different markets (Apple Store and Google Play). The digital marketing manager must have the necessary knowledge and market understanding to suggest the best in this regard.
Communication, Implementation, Monitoring and Optimization
In addition to designing and implementing the above strategies, a digital marketing manager is responsible for:
- Talk to the customer: Communicate with the customer and tell them the benefits of digital marketing as a whole, and most importantly, the benefits of their business.
- Design a digital marketing strategy: Create a complete strategy and use all the tools you have to keep a business going online.
- Communicate the strategy to the customer and interested parties: Explain the strategy to the customer and other interested parties. (For example, experts and managers on his team)
- Monitor the execution of the plan: Monitor the implementation of the digital marketing plan to ensure that everything is executed correctly and on time.
- Optimizing the strategy for better results: Optimizing the strategy based on the current results.
The digital marketing manager is not just an expert in SEO. Apart from every channel he needs to manage, he must have experience with team management.
Therefore, if you are going to choose a digital marketing manager, choose an expert and a truly experienced expert.
Based on my experience, if you do not have good SEO knowledge, you cannot be a good digital marketing manager. Today, the best and most important channel for digital marketing is SEO. Once you have enough experience on SEO, the process related to other channels will come automatically.
Since the most challenging process of Digital Marketing is SEO, I felt the need to make this statement. Because even with a single keyword, you can get to the top in Google.
I say this based on my experience. As a result of my successful analysis, I moved many companies I worked with to the top in Google. This is an indication that we have successfully managed a strategy.
Google is very clever. Therefore, while creating our digital marketing strategy, we must produce our content by paying attention to the algorithms created by Google.
Of course, we are rewarded by Google, providing our customers with the best user experience (UX). Improving the user experience is key to SEO. A well-organized content must be produced to improve the user experience.
Just work with a digital marketing expert who will manage your SEO strategy well. It is very difficult for someone without an SEO foundation to be a successful digital marketing manager.
So please contact us as best digital marketing company in Europe.
More details; digitalagencyturkey.com/seo